Rzhitsa

Packaging design for the exclusive set of RZHITSA tincture and the local tribal loaf, the so-called "karavay".

We wanted to create a brand that shifts perception of traditional russian culture and elevates it to a whole new, luxury level. The inspiration for the packaging design comes from local and regional russian patterns. Ultimately, Rzhitsa brand tells a story of honesty, tradition, history and elegance.