SEL Lamps

Be Eco.Think Smart.



SEL is a Russian company that produces eco lighting systems. The company needed a logo, corporate identity and a website

The mission "To provide comfortable working conditions with no harm to the environment" emphasises company's belief that the less energy is expended, the lower is the negative effect on environment. The company aims to create the perfect lighting, that positively affects the mood, awakens creativity, reduces CO2 emission and is cost effective.

Logo & Identity

Logo design that captures eco-oriented positioning by using soothing power of natural colors. The logo in the form of a crown resembles a circle of the planet. The branded collateral (packaging and PO), where the logo and slogan "Be Eco. Think Smart." come together, introduces the brand as bright, fresh and unconventional.


A stunnning website for a dynamic and constantly growing company. Crisp fresh design perfectly conveys a brand message and is easy to navigate. Thoughtful functionality makes the results tracking, content management, and forms administration a pleasure to work with. We made sure that only best practices drove the project and designed a website that is attractive for customers and allows for business growth through extendable content management system.